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Chai being poured Bun Maska

The Amratulya Franchise Promise

India's Most Transparent
Café Franchise Model

Zero Franchise Fee • Zero Royalty • Zero Profit Sharing

Amratulya Foods Private Limited, through its franchise division Amratulya Franchise Services, offers one of India's most honest, transparent, and partner-friendly café franchise models.

While most franchise brands charge hefty franchise fees, monthly royalties, profit sharing, renewal fees, and marketing contributions, Amratulya believes entrepreneurs should keep what they earn. That's why we charge absolutely nothing beyond the setup investment required to start your café.

₹0 Franchise Fee
₹0 Monthly Royalty
₹0 Profit Sharing
₹0 Renewal Fee
FREE Staff Training
FREE Product Transport
Become An Amratulya Partner

Trusted By

Trusted By 100+ Corporates

Leading organizations, offices, institutions and corporate partners trust Amratulya products and services across India.

Crystal Travel Crystal Travel
HP HP
JMD JMD
Nimble Co-Work Nimble Co-Work
Prologic First India Prologic First India
Rios Rios
SNM Electronics SNM Electronics
Unitech Cyber Park Unitech Cyber Park
10% / Month Guaranteed 100% Passive Income 120% Annual ROI IoT-Enabled Machine 3-Party Agreement Corporate Placement Free CC'd on Every Invoice Scale with More Machines 10% / Month Guaranteed 100% Passive Income 120% Annual ROI IoT-Enabled Machine 3-Party Agreement Corporate Placement Free CC'd on Every Invoice Scale with More Machines

The Amratulya Track Record

Trusted By Entrepreneurs Across India

100+

Active Outlets

50L+

Cups Served

₹5 Lakh

Avg Revenue / Month

ZERO

Outlet Shutdowns Since 2018

Complete Support Ecosystem

Everything You Need To Succeed

Amratulya doesn't hand you a brand and walk away. We provide complete franchise support at zero additional cost to help every partner succeed.

Day 1 Training

Brand philosophy, outlet standards, equipment operation and hygiene procedures.

Foundation & Standards

Day 2 Training

Recipe standardization, brewing techniques, portion control and quality benchmarks.

Menu Mastery

Day 3 Training

Billing, inventory, customer service, operations and launch preparation.

Business Operations

Free Product Supply

Products, premixes, packaging and branded consumables delivered across India.

Lifetime Free Transport

Marketing Support

Social media creatives, reels, banners, menu boards and promotional materials.

Digital & Print Assets

Grand Opening Support

Launch planning, local marketing push and opening campaign assistance.

Stronger Launch

Operations Manual

SOPs, recipe cards, quality checklists, inventory systems and staff management guides.

100+ Menu Standards

Dedicated HQ Support

Direct access to the Amratulya support team for operations, supply and business guidance.

Never Run Alone

Application & Onboarding Process

Start Your Amratulya Journey

From your first enquiry to grand opening, our team guides you at every stage of the franchise onboarding process.

1. Initial Enquiry

Call 8800-968-938 or submit the franchise enquiry form. Share your city, investment budget and preferred model.

2. Consultation Call

Our franchise team contacts you within 24 hours to discuss locations, investment options and expected ROI.

3. Site Selection

Location evaluation and site selection assistance with optional in-person visits or remote guidance.

Amratulya Franchise Process

4. Agreement Signing

Franchise agreement signed with all commitments clearly documented including zero royalty and zero franchise fee.

5. Payment & Onboarding

Investment amount is processed and onboarding begins immediately with a structured implementation checklist.

6. Setup & Training

Interior setup, equipment installation, branding, marketing kit and intensive 3-day training program.

7. Grand Opening

Launch your café and start generating revenue. From the very first day, 100% of the profit belongs to you.

Franchise Opportunity

Start Your Own Amratulya Café

Join Maharashtra's trusted tea brand and build a profitable business with complete setup support, premium tea supply, and a proven business model.

Two Franchise Models

Choose Your Investment Model

Amratulya offers two franchise models under Amratulya Franchise Services, designed for different investment levels and business goals. Both come with our Zero Royalty Promise.

Cart Model — ₹1,00,000

Avg. Monthly Revenue: ₹2–3 Lakh

50–150 sq ft 1–2 Staff ROI 4–6 Months Zero Royalty Zero Franchise Fee

Compact branded kiosk format ideal for markets, offices, colleges, railway stations, malls and residential areas. Includes chai, cold coffee, shakes, snacks and bun maska menu.

Includes: Branded cart, equipment, initial stock, signage, uniforms, POS guidance, marketing kit, free chef training and free transport.

Outlet Model — ₹3,00,000

Avg. Monthly Revenue: ₹5 Lakh

200–400 sq ft 3–5 Staff ROI 6–8 Months 100+ Menu Items Zero Royalty

Full dine-in café model with seating, signature Amratulya interiors and complete operational setup for high-footfall commercial locations.

Includes: Full interior setup, kitchen equipment, coffee machines, pizza oven, momo steamer, branded packaging, uniforms, marketing kit, POS support and complete operational training.

Common Benefits For Both Models:
✓ Zero Royalty Forever
✓ Zero Franchise Fee
✓ Zero Profit Sharing
✓ Free Training
✓ Free Product Transportation Across India
✓ Legally Documented Franchise Agreement

Enquire Now →

Complete Menu

100+ Café Items Across
8 Profitable Categories

The Amratulya Café menu features 100+ standardized items developed by our expert chef team and served across our outlet network. The Outlet Model receives access to the complete menu, while the Cart Model operates a focused selection of best-selling products.

Amratulya Menu

Outlet Model

100+ Menu
Items Available

100+Items
Chai & Beverages
Chai & Beverages ₹12–₹70

Masala Chai, Kulhad Chai, Adrak Pudina, Elaichi and flavored tea varieties.

Cold Coffee
Cold Coffee ₹49–₹169

Classic, Hazelnut, Oreo, Caramel, Davidoff and Amratulya Special.

Milkshakes
Milkshakes ₹49–₹89

Oreo, Kit-Kat, Butterscotch, Pista, Mango, Strawberry and Vanilla.

Coolers & Mocktails
Coolers & Mocktails ₹59–₹69

Paan Mojito, Aam Panna, Blue Lagoon, Peach Ice Tea and Watermelon coolers.

Bun Maska & Snacks
Bun Maska & Snacks ₹39–₹109

Irani Bun Maska, Bun Maska Jam, Maggi varieties, omelettes and café snacks.

Burgers & Momos
Burgers & Momos ₹59–₹169

Veg, Paneer and Chicken Burgers along with Veg and Chicken Momos.

Pizza & Garlic Bread
Pizza & Garlic Bread ₹129–₹469

Margherita, Veggie Supreme, Paneer, BBQ Chicken and Tandoori Chicken pizzas.

Pasta & Wraps
Pasta & Wraps ₹89–₹219

White Sauce, Pink Sauce, Chicken Pasta and Veg, Paneer & Chicken Wraps.

Revenue Potential: Average customer spend ranges from ₹80–₹150 per visit. With 60–80 customers daily at a well-located outlet, monthly revenue can comfortably reach ₹4–6 Lakh.

Request Complete Menu ↗

Legal Framework

Franchise Agreement &
Your Legal Protection

Your Rights as an Amratulya Franchisee

  • Right to use Amratulya brand, name, logo, and trademark in your territory
  • Right to 100% of all sales revenue from your outlet — no royalty deduction
  • Right to free staff training — at any time, for any new staff
  • Right to free product transportation to your outlet — for the lifetime of the franchise
  • Right to free marketing support — digital, print, and campaign materials
  • Right to a written agreement clearly documenting zero-royalty terms
  • Right to lifetime franchise — no renewal fee, no expiry date
  • Right to operational support — dedicated HQ contact for the duration

Franchisee Obligations

  • Maintain Amratulya brand quality standards and product consistency.
  • Operate within the agreed territorial boundary.
  • Ensure outlet hygiene, food safety, and FSSAI compliance at all times.
  • Use only Amratulya-approved products and suppliers for menu items.
  • Attend required training and implement brand guidelines consistently.
  • Do not misrepresent the Amratulya brand or engage in activities that may harm the brand's reputation.
Request Agreement Details ↗
(01)

Agreement Overview

Franchise agreement is issued by Ashwini Amratulya Franchise Services, a division of Amratulya Foods Private Limited. The agreement provides lifetime franchise rights with no expiry and no renewal requirement.

(02)

Zero Charges — Forever

No franchise fee, no royalty, no profit sharing and no renewal fee. Every rupee generated by your outlet belongs entirely to you for the lifetime of the franchise.

(03)

Franchisee Rights

You receive full rights to use the Amratulya brand, logo, signage and trademark within your approved territory, along with free training, transport, marketing and operational support.

(04)

Exclusive Territory Protection

Territorial rights are clearly defined in the agreement, ensuring protection of your business area and helping avoid internal market conflicts.

(05)

Support & Product Supply

Amratulya provides ongoing product supply, free transportation across India, marketing assistance, training support and a dedicated HQ contact for the entire duration of the franchise.

(06)

Franchisee Responsibilities

Franchisees must maintain quality standards, hygiene, food safety compliance, approved sourcing practices, staff training requirements and brand guidelines at all times.

(07)

Legal Protection & Dispute Resolution

All terms are documented in writing. Disputes are resolved amicably wherever possible, with Haryana (Gurugram) jurisdiction applicable as the final legal recourse.

Franchise Comparison

Amratulya vs. Typical Franchise

Compare the numbers and see why thousands of entrepreneurs prefer Amratulya's zero-royalty franchise model.

Parameter Amratulya Typical Tea Franchise
Franchise Fee ₹0 — Zero ₹2 – ₹10 Lakh
Monthly Royalty ₹0 — Zero 5% – 8% of Revenue
Profit Sharing ₹0 — Zero 10% – 20% of Profit
Total Investment ₹1L Cart / ₹3L Outlet ₹5 – ₹50 Lakh
Staff Training Free & Comprehensive Usually Paid Extra
Product Transport Free Across India Franchisee Pays
Marketing Support Included Free Limited / Paid
Franchise Duration Lifetime 3–5 Years
Renewal Fee ₹0 — Never ₹1 – ₹5 Lakh
Outlet Shutdowns ZERO Since 2018 Industry Average 30–40%
Avg Monthly Revenue ₹5 Lakh (Outlet Model) Varies by Brand
FSSAI Certified Yes Varies
Trademark Registered Yes (Registered) Not Always

FAQ

Got Questions?
We've Got Answers.

Everything you need to know about Amratulya — our chai, our franchise model, and how we work.

Ask Us Anything ↗
100+
Outlets Across India
40+
Chai Masters
2018
Est. Since

Amratulya offers two franchise models: the Cart Model starting at ₹1,00,000 and the Outlet Model starting at ₹3,00,000. The ideal option depends on your location, space availability, and business goals.

No. Amratulya follows a zero-franchise-fee, zero-royalty, and zero-profit-sharing model. Revenue generated by your outlet belongs entirely to you.

We provide training, product supply, transportation support, marketing materials, operational guidance, SOPs, and dedicated assistance from our support team.

No prior experience is necessary. Our training program covers operations, recipes, customer service, hygiene standards, and day-to-day business management.

Setup timelines vary by location and model, but most franchise outlets can be launched within a few weeks after agreement signing and site approval.

Yes. Amratulya provides comprehensive training for franchise owners and staff covering menu preparation, operations, hygiene, inventory management, and customer service.

Yes. Approved franchisees receive clearly defined territorial rights as documented in the franchise agreement to help protect their business area.

Franchisees receive access to Amratulya's menu, including chai, cold coffee, milkshakes, snacks, bun maska, burgers, momos, pizzas, pasta, wraps, and other approved offerings based on the selected franchise model.